ADVANTAGES

Environment

Ø Environment-friendly à Email needs no paper. This reduces the amount of rubbish and saves the trees.

In school

Ø Assist students with literacy and language learning using email exchanges and online writing exercises
Ø Focus on teaching with technology rather than time-consuming administrative tasks
Ø Engage in "anywhere, anytime learning" with access from school, library and home.
Ø Discussion of project work and submission of assignments have been much easier with email. We save on the traveling time thus doubled the efficiency and productivity.

At work

Ø In sending out email messages to your targeted market, you are more likely to reach only those who need your services, solutions or products without bothering those who do not.
Ø Enables you to personalize and greet every person you target.
Ø This helps in creating a special bond with the prospects and allows you to build customer and reseller loyalty and acquire new customers.
Ø Easy to track.
Ø Within a few hours of sending out a message, the marketer can tell how successful their marketing campaign has been by simply counting the click through or hits the target web site has received.
Ø Dramatically increases the chances of success à a faulty strategy can quickly be rectified and adjusted à this never be done in an offline world. It will be disastrous.

DISADVANTAGES

Email advertising

Ø Increase in the number of spam messages. This causes difficulty for recipients to differentiate genuine mail between spam, and thus greatly hinders the effectiveness of email advertising.

Security

Ø Third parties can intercept email messages sent through the Internet
Ø It is unlawful for third parties to open letters sent through the postal service, but there is no such law for the Internet.
Ø The impersonality that is created through email and the decrease in face-to-face communication à no verification of the sender’s identity.